• emma

Proofreading - is it important for your business?

Updated: Sep 11, 2018

I have always been a bit of a stickler about the importance of good spelling. Incorrectly spelt words in a document, book or magazine will always jump out at me. Frequently I notice misspelt words on advertisements on the TV which I do find hard to fathom as there are so many spelling tools available nowadays that can make the process easier. I have come across many emails composed by senior managers in various organisations I have worked in that have spelling mistakes. A simple check using ‘spellchecker’ will highlight any basic errors which can then be rectified. Poor spelling to me shows lack of care and attention to the written article and in turn a lack of importance of the produced work. Often just having another pair of eyes to check over and look through a written report of email is enough for any obvious spelling errors to be pointed out.

Online businesses often rely on their website to be their ‘shop front’ so it is paramount that there are no spelling errors on the site pages. This helps to portray a professional image and therefore entice clients and customers. Business social media posts should also be checked for errors. I have recently seen a few posts written by Virtual Assistants touting for work with awful spelling errors. As a potential client I know this would deter me from using their services. A simple check over and re-read over the post is often enough to iron out any errors, it really is that simple. There are also many freelance Proofreaders and Virtual Assistants that can be hired for any longer written documents or projects, their details can be found online very easily.

Now I don’t profess to be an expert in grammar by any means but will use the online options available to me to check word usage or phrase structure, if required, when typing a longer document or article. However, these online tools are in no way a replacement for using a human to proofread written work.

A few of the most frequent words spelt incorrectly, or used in the wrong context are:

There, their & they’re

Have & of – I frequently hear or see people say ‘I could of’ when it should be ‘could have’

Where & were

Affect & effect

Generally & genuinely

Disinterested & uninterested

Stationary & Stationery

A little bit of care and attention to spelling when writing in business goes a long, long way to help promote a professional image both externally to customers and internally to staff.